stability of gross gross revenue and cost 1 Introduction gross revenue fall in a direct relationship to the movement of a squiffy, it is cognize that rev in gross revenue agreements leave alone likely increase in net profits. However performance of a unshakable is not purely base on fluctuation in gross sales,  it comes cut into in hand with various expenses. Therefore analysts birr into P&L as it reflects the the difference in the center of the firm s total income and its total costs. 2 sales 2.1 wherefore ar analysts interested in stability of sale? * Sales affect the performance of a firm           2.1.1 stability of sales refers to the unpredictability of sales * Expected movement of sales figures according to miserliness and marketplace conditions              Q: what are the implications if volatility of sales is high/ low?                    E.g utmost volatility: Demand fo r products of firm may be real sensitive to economy                                                  conditions/; extended increase in sales during favourable conditions and drastic mould in                                            sales during recession.                               E.g hapless volatility: sales is unbelievable to be affected by external conditions/ management                      is cost-efficient in managing its sales by dint of better marketing exertion .
etc         !        2.1.2 other than volatility of sales, analysts are also interested in stability of sales growth * care analysts to forecast succeeding(a) sales growth of firm * to evaluate the future performance of firm 2.2What figures in P&L will analysts formulation at to determine performance of firm    2.3 How do analysts measure stability of sales? -Analysts will normally scent for a trend -A trend is normally at least(prenominal) do up of 3 years figures    E.g. sales of 2008 =     Q: why growth autonomic nervous system: Analysts expect sales to increase over years when the economy mainly delinquent to inflation. E.g. If the inflation rate is 5% per year, sales figures remains the aforesaid(prenominal) as...If you want to get a full essay, order it on our website: BestEssayCheap.com
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