Answering questions and doing research Assignment

Answering questions and doing research - Assignment Example They do not indicate any doubt on the Adidas products or material durability. The only challenge that came out, however, was the issue of design and price. There is a need for Adidas to input more efforts and try to design new products that are attractive to the customers. Several people have heard about â€Å"Adidas† as a brand and have bought Adidas products before. However, the populations had varying attitudes and perception towards Adidas. Some thought that Adidas was a product of some famous football (Regine Business Research, 2013). Research also reveals that other people initially thought that Adidas was a brand meant for people who were of very high class. Most of the people, however, indicated that they buy Adidas products and prefer the Adidas products over the products of other brands such as Nike and Puma. Several respondents feel satisfied with the material and quality used in the products of Adidas. The respondents however had issues with the design of the products of Adidas. They feel that Adidas design is sub-standard with no attractive, stylish design. Several people preferred the Nike designs. Some people compare it to Nike and come out with some differences. Some people feel that Adidas has a problem with its branding as compared to Nike. People get positive and immediate impressions when thinking about the Nike brand and to the contrary, not when the same people think about the brand of Adidas. Adidas has got no stellar branding work like Nike making the market share of Nike relative. As a result, the worldwide market share of Adidas is almost half that of Nike (Regine Business Research, 2013). It is very important for Adidas to consider the influences from the groups because the groups and the company mutually depend on each other. According to Beard (2014), the groups consume the products of Adidas and, therefore, influence the success of the company

The Future of the Texas Political Ideology Assignment

The Future of the Texas Political Ideology - Assignment Example According to the essay findings, from the 17th century politics was influenced by English law. Later, the French revolution reshaped American politics. Now it is promoting an American liberal democratic culture with a mixture of both majority and minority communities. Every census since 1790 has seen a change in the racial composition of the country from the free male, free female, slaves to the current complex ethnic groups. Data on the current population indicates that ethnic diversity in the United States is rapidly growing. At present America consists of 75% white population but the census data predict the fact that the Anglo population, Asian population, and other minority population will increase very rapidly and it will contribute a major portion of the population in the near future. Hispanics are the fastest-growing minority, 90 percent of which is located in only ten states. It is observed that the political ideology of these groups will be a challenging factor for the futur e of Texas politics.  The economic and social infrastructure development of the country also has a great role in the future political situation of the country. Now, due to the advancement in the healthcare and improvements in the standards of life of the people, the mortality ratio of the population has decreased. The rapid increase in the aged population will be a challenging factor for every state and political Governance. It will result in the expansion of health care services, social security measures and public health services for the vast population. The productive age group will decrease and it will affect the economic growth of the country and accelerate the migration of labor forces from Asian countries.

Friendship In Fried Green Tomatoes

Friendship In Fried Green Tomatoes Friendship is the relationship between two or more more people who trust, have faith and are concerned with the welfare of each other.Relationship involves intimacy and mutual care for one another.A good friend has the responsibility of accepting good and bad qualities of his friends and one who is ready to help his friend in changing bad traits.Friends should love each other and have faith in whatever their friends tell them.Friendship has to do with undertsnding and caring for one another.A relationship based on this qualities makes friends to have a good feeling and smile because of the love and care which is given to him.In some cases people do not remain to be friends for a long period of time for instance when people disagree with each other and seize to be friends. When making friends people should be careful because all friends may not be good. Some friends will only be for you during the times of happiness but they run away when problems arises.These are not good friends bec ause you cannot depend on them.Good friends will always sacrifice to be with you during good and bad moments of your life and they will understand your strong and weakpoints (Fanny 10). Having friends is a very important aspect in life. One may have all the necessities needed in life like money, good house, clothing but still friends are needed. Human beings are depend on one another and they can not survive all alone.There are some things that other people must do for you and therefore its very important to have people around you.If for example one gets sick, he/she will need other people to take them to the hospital making friends very important to the lives of individuals.Friendship is therefore something which all people should have in order to have peace of mind (Fanny 15). There are different kinds of friendships for example friendship based on utility. In this kind of friendship, people become friends so that they can benefit personally. For example people who come together and start a business.They do not spend most of their times together and they may not like each other.A very common form of friendship is one which is based on pleasure.This is a friendship between two people with the aim of gaining pleasure from one another.This kind of friendship occurs mainly between people of different sexes who have love and affection for one another.The main aimof this friendshilp is compabnionship and these people may end up marrying one another. Being a very important aspect of life, i will discuss friendship in the movie Fried Green Tomatoes basing my arguiment on one relationship. Fried Green Tomatoes was a novel written in 1987 by Fannie Flagg which later came to be adaptedas a movie in 1991.It was a commedy drama which was based on the novel and it was lreleased in the United States bearing the full name of the novel.The film was directed by Jon Avnet and written by Fannie Flaggin conjunction with Carol Sobieki. The film is about of twowomen Ruth and Idgie at a time when they have difficulties in their friendships.There is also another friendshipwhich ekxisted in 1980s between Evelyn a woman of a middle age and Ninny an old woman.Ninny knew ruth and Idgie.The story dwells much on the murder of ruths husb,and who was abusive and the accusations which came after he was murdered. The film received two academy awards and critics of film were positive in the poem.The people who were making the view criticized it because the group which reviewed the book ignored the contents about lesbian (Fanny 28). The film begins with Evelyn Couch a house wife aged around 40 years who mwas timid and unhappy coming in to contact with Ninny Threadgoode in a Birminghamfond in a nursing home called Alabama. Ninny and Evelyn visit each other several times during which Evelyn tells her about a town in Alabama called Whistle Stop which had been occupied by people sometimes back but they had moved from that place (Fanny 30). She tells her stories of people who used to occupy that town.She begins the story by telling about Idgie Threadgoode the youngest of her children but who during her description is reffered to as her sister in law.Idgie had a brother who was a good friend of him but he died through an accident by a train.After the death of his brother whoi meant alot to his life, he moved away from his society where he spend most of his childhood and adolescent stages. She stayed away from his family until Ruth Jamison the former girlfriend of his brother is requested by his family to intervene so that they can become friends. She refused to befriend Ruth in the first stages but after some time she found a space in her heart to have feelings for her.Frank Bennette befriends Ruth and marries her after which they moved fromWhistle Stop town and settles in Valdosta, Georgia. The act of Ruth getting married annoyed Idigie because she lost her friend .It was a hard task for her to forget ruth but she tried hard to forget her. She later paid a visit to Ruth who was already carrying a baby but her husband Frank abused her.Idgie pleads with Ruth to leave her husband and accompany her back to Whistle Stop.Ruth accepted but Frank was against the idea.It is at Whistle Stop that Ruth gave birth to a baby named Buddy Jr. Idgie was given money to open a business so that she can cater for the needs of Ruth and her baby. Ruth and Idgie opened a cafe at Whistle Stop Town called Whistle Stop Cafe. They employed Sipsey and Big George her son as cooks.These cooks made barbeque which became popul ar with their patrons within a short period of time. Frank paid a visit to Whistle Stop town with the aim of kidnapping Buddy Jr. But he was killed by an assailant who was not recognized. For some time frank could not be found and his car was found at the bottom of a sea around the town.Idgie is suspected to be responsible of Franks death because she had threatened him publicly because of beating her friend Ruth. Idgie and Big George were arrested as suspects for the murder of Frank (Fanny 38). The police wanted torelease her and pin the crime to Big George alone but she refused to betray her friend.The judge during the trial says that the two clients were not aware of the diappearance of Frak because had had gone on a three day journey but it was a lie.In addition to that he says that Frank was always drunk and his death cloud have resulted from an accident.Idgie and her friend are cleared of the charges and released.Ruth died soon after the trial as a result of cancer.The Cafe closed after Ruth died and many people who stayed in Whis tle Stop migrated to other places.That is the way Ninny ended her story to Evelyne without revealing to her what really caused the death of Frank. Franks death came accidentallly because he was killed by Sipsey with a cast iron skillet in an effort to prevent him from kidnapping Buddy Jr.The body was then taken by Big George and he berbecued it while the body was burried by his mother in the garden of Mrs.Threadgoode. Ninny stayed in the nursing home temporary because her house had been condemned and torn away.When Ninny became aware of what had happenegd to her she decided to welcome her and give her a room in her own house since they had already became good friends. Ninny accepted accepted to stay with Evelyne.On their way from Ninnys former home, they passed through the grave of Ruth which was decorated with flowers and on top of it was a card bearing the writings à ¢Ã¢â€š ¬Ã…“The Bee Charmerà ¢Ã¢â€š ¬Ã‚  the nickname she was given by Idigie. After the death of Mrs Threadgroode, Evelyne got a letter from a neighbour of Mrs. Threadgoode inviting her for a visit (Fanny 40). She went to visit her grave carrying pink flowers.She found a note on Ruths grave fron Idgie which had not taken long after visiting the grave of Mrs. Threadgoode. Finally Idgie is found to be stillliving selling honey on a satnd which is near a road. There are many themes in this film. For example the theme of food is highly elaborated. In the cafe where Sipsey and her son cooked they prepared barbecue which became popular to many people. Rth and Idgie sold food for the blacks through the back doors at a reduced rate.When Frank died, his body is said to have been barbecued by Big George and served to the people. Food is a very important aspect such that human beings are also eaten.The film portrays lesbianism in the sense that when Buddy the brother to Idgie died, she was encouraged by her family to befriend her (Fanny 45). This is a clear indication that the society encourages lesbianism.Women are mistreated by men according to this novel.When we look at Evelyne,she was unhappy with her marriage because her husband had ignored her.The same case applies to Ruth who was abused by Frank her husband.Another theme in the film is death. So many people have died in the film. To begin with, Buddy the boyfriend to Ruth was hit by a train and he died. Frank was bitten by Sipsey with a cast iron skillet in an attempt to prevent him from kidnapping Buddy Jr. which caused his death. Ruth died as a result of cancer while Mrs. Threadgoode is also said to have died and burried in the same place with Ruth. The death of all these characters makes death a major theme in this film. The other theme and among the most important is the theme of friendship. According to the film, we have a series of friendships.To start with Mrs. Threadgoodes became a very good friend of Evelyne after they came in to contact with each other for a period of time.Through the story which Threadgoode gave to Evelyne, she was encouraged by the character of Idgie thus influencing her positively in her ways of living .Buddy and Ruth were also friends. According to the film, Ruth was Buddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s girl friend but the relationship ended when he died as a result of an accident.Buddy was also a friend to his sister Idgie.When Buddy passed away, her sister was so much affected an indication that the two people were very good friends with each other.Ruth befriended Frank who married her but later started abusing her. Idgie was offended by the marriage because she lost her friend Ruth to Frank.She was so much attached to Ruth because even after Ruth married Frank, she took a long time to forget her. All the above are friendships portrayed in the film. In my paper i will discuss the relationship between Ruth and Idgie (Fanny 56). According to this book friendship is defined as a relationship which is different fromothers.Friends volunatariry come together.Frindships are different fromother relationships like marriage relationships which are based on institutions and established laws. Friends are not governed by laws and there is no standard way through which friends should interact.Friendships have some qualities like emtional closeness.Some people become friends so that they can be emotionally close.Emotional love comes as a result of spending time together, talking and going through experiences together.Issues of gender and sex however have impacts on the way people express their emotions towards their friends.Some people get close to their friends through dialogue.As for women,the best way to maintain social closeness is through listening and talking.Through talking with one another people can understand lives of other people.Through dialogue friends can become emotionally close. Ruth and Idgie must have t alked together during the time they stayed together.Another way through which people can become emotionally close is through doing things (Wood 253). When people do things together and they perform duties for one another, they become close to each other.Looking at the relationship between Ruth and Idgie they did their things together.They opened a cafe where they helped one another. The two people participated in all the activities in the cafe.Through sharing of the duties, these people became close to each other.Another quality is acceptance.Each and every person wants to be accepted by his/her friends.We all have our strong and weak points and we expect our friends to appreciate us the way we are. People try their level best to ensure that they impress people who are knew to them. Ruth was wrong when she agreed to marry Frank and leave behind her friend Idgie who loved her very much.However we can say that both of the two characters accepted and appreciated each other based on the way they conducted themselves. Idgie even offered to take good care of Ruth and her child because she had accepted her as a friend. Friends should trust each other.We should trust our friends that we can relie on them.We should also trust their words in the sense that they will do what they say.Trust also means being sure that the friends that we have cares for our welfare.Idgie was a trustful friend of Ruth because she was very much concerned with her welfare.When she found that Frank was abusing Ruth through beating her, she took her and offered to care of her and the pregnancy until she gave birth.This shows how much she cared about her.In addition, she threatened Frank in the public because of abusing her friend which is a risk to her because she was later suspected to be responsible for his death and was jailed (Wood 258). Friends should support each other both in words and financially.Support includes telling your friends that you love them.Another way of suporting our friends is through being available and helping them in times of difficulties.Its clear from the film that Idgie was always there for Ruth an d she sacrificed her time and money in helping her and the baby.Its true to ssay that the relationship between these people was based on good characteristics of a friendship.Even after the death of Ruth we can see Idgie visiting her grave an indication that she was a very influential person in her life. Sometimes friendships come to an end because of several reasons.Friendships can come to an end when people disagree on some issues or when as a result of separation.Friendship can seize if people who are friends stop coming into contact with each other the way they used to do.Education and employment are some of the factors which can make people stop being friends when they move far away from each other.Many friendships however do not end umbruptly. They fade slowly by slowly until the friendship comes to an end (Wood 260). When friendship comes to an end, people will change their mode of communication. People who used to spend alot of time with others do not see the need of spending time with them.Words like I do not have time for you may be heard from people who used to be very good friends.Ruth accepted to leave Idgie who had been her friend because she had seen another friend Frank. This is how their relationship came to an end even though they later agreed on each other and star ted staying together. In most cases friends do not always lead a smooth life. They are also subjected to pressures from internal and also from external just like other relationships of human beings.Internal tensions arise from an individual and the interactions he/she is involved in.Pressure can arise in a friendship if the parties have different needs.If what i need in not what my friend needs then we are likely to differ (Wood 265).Communication also affects friendships especially in a case where th parties come from different cultural backgrounds and do not understand each other.For instance some societies no not circumcize their males while most of the societies do.This differences can be a problem in a friendship.Sexual attraction can also pause a problem in the case where friends have decided not to have sexual intercourse but one of them is not abiding to what they said. Friendships are also affected by external pressures.Human beings change from time to throughout their life.The same thing applies to friends.Whenever one moves from one place like schools,colleges, to another they make new friends.Since people make friends with people they meet frequently, they are likely to forget old friends.Geographic distance also affects friendship.When people migrate from one place to another they will make new friends there.However technology has made it easy for people far away from each other to continue with their communication through emailing and face book thus maintaining their friendship. Friendship is a very important aspect of life as portrayed in the film because through friends we can achieve what we may not achieve alone (Wood 268). Work Cited Flagg, Fanny. Fried Green Tomatoes at the Whistle Stop Cafe Audio Download. London: Little, Brown Book Group Limited, 2007. Wood, Julia. Interpersonal communication: everyday encounters. 6th edition. Wadsworth: Boston, 2010.

A Comparison of Great Expectations and Oliver Twist :: comparison compare contrast essays

A Comparison of Great Expectations and Oliver Twist      Ã‚   Great Expectations and Oliver Twist are representative of the works produced by Charles Dickens over his lifetime. These novels exhibit many similarities - perhaps because they both reflect painful experiences that occurred in Dickens' past. During his childhood, Charles Dickens suffered much abuse from his parents.1 This abuse is often expressed in his novels. Pip, in Great Expectations, talked often about the abuse he received at the hands of his sister, Mrs. Joe Gargery. On one occasion he remarked, "I soon found myself getting heavily bumped from behind in the nape of the neck and the small of the back, and having my face ignominously shoved against the wall, because I did not answer those questions at sufficient length."2 While at the orphanage, Oliver from Oliver Twist also experienced a great amount of abuse. For example, while suffering from starvation and malnutrition for a long period of time, Oliver was chosen by the other boys at the orphanage to request more gruel at dinner one night. After making this simple request, "the master (at the orphanage) aimed a blow at Oliver's head with the ladle; pinioned him in his arms; and shrieked aloud for the beadle."3 The beginning of Oliver Twist's story was created from memories which related to Charles Dickens' childhood in a blacking factory ( which was overshadowed by the Marshalsea Prison ).4 While working in the blacking factory, Dickens suffered tremendous humiliation. This humiliation is greatly expressed through Oliver's adventures at the orphanage before he is sent away. Throughout his lifetime, Dickens appeared to have acquired a fondness for "the bleak, the sordid, and the austere."5 Most of Oliver Twist, for example, takes place in London's worst slums.6   The city is described as a maze which involves a "mystery of darkness, anonymity, and peril."7 Many of the settings, such as the pickpocket's hideout, the surrounding streets, and the bars, are also described as dark, gloomy, and bland.8 Meanwhile, in Great Expectations, Miss Havisham's house is often made to sound depressing, old, and lonely. Many of the objects within the house had not been touched or moved in many years. Cobwebs were clearly visible as well as an abundance of dust, and even the wedding dress which Miss Havisham constantly wore had turned yellow with age.9 However, similarities are not just found in the settings.

Macbeth and Tragic Flaw

Tragic flaw is defined as a personality flaw that makes the person commit a serious mistake so gravely that it can cause him/her death. A tragic flaw can also refer to a flawed judgment that a character has passed over a course of action, which is sadly irrevocable. In â€Å"Into the Wild†, Chris McCandless can be said to have committed a tragic flaw which has resulted in his death. By stubbornly clinging onto his ideal way to live, McCandless boldly leaves everything behind and ventures alone into the Alaska wilderness.Without being aware of what is to expect in Alaska and with very little preparation, McCandless simply died of starvation in a place where he presumed to be perfect. His death is ironic because instead of finding his paradise in Alaska, he finds his burial place. Similarly, the tragedy of Macbeth is caused by his tragic flaw. While being persistent in one’s belief is a virtue, too much of it becomes a deadly flaw for McCandless.In parallel, when Macbeth is filled with excessive ambition, then ambition ceases to be a positive motivator but becomes a deadly flaw for him. His ambition, based on his greed for power, has caused him unspeakable misery and torture. It has robbed him of the joy of comradeship with his wife, the bliss of friendship and respect from his people, and finally the very essence of his life – soul – as he sells himself to the evil forces. Hence, such tragic flaw has made him lose everything that he sees valuable before he loses the ultimate – his life.Macbeth’s tragic flaw begins as Macbeth chooses to believe in the witches’ prophecy. He secretly takes delight in the promotion to the title of Thane of Cawdor – â€Å"two truths are told/as happy prologues to the swelling act/of the imperial theme† (I. iii. 126-129). This ambition translates to an immense power that blinds him from moral senses of right and wrong. He reckons that it is his â€Å"vaulting ambition whi ch o’erleaps itself† (I. vii. 27) and makes him turn indifferent to what â€Å"even-handed justice† dictates.This ambition becomes Macbeth’s tragic flaw and motivates him to kill the gracious Duncan, to surprise the castle of Macduff, and to kill anyone who is in his way. His greatest punishment is far beyond death. In the end, not only that he suffers from the loss of a dear wife but from every meaning in life. He sees life to be a series of empty â€Å"tomorrow, tomorrow, and tomorrow† (V. v. 18), â€Å"a walking shadow† (V. v. 24), â€Å"a tale/told by an idiot, full of sound and fury/signifying nothing† (V. . 25-7). The theme of tragic flaw connects the entire play of Macbeth as the tragic hero falls victim to the temptation of the witches and his own greed. In reading the play, one cannot but feel terrified by the tragic consequence of one’s failure to control excessive ambition, as well as pitied by the fall of such a grea t man. The play not only is a great read, a classic masterpiece, but also a constant reminder of the ills of unchecked ambition.

The Theory Of The Doctrine Of Affections English Literature Essay

We will doubt, foremost, whether all of the things that have fallen under our senses, or which we have of all time imagined, any one ( of them ) truly exist ; in the first topographic point, because, we know by experience that the senses sometimes err and it would be imprudent to swear excessively much to what has one time deceived us ; secondly, in dreamsaˆÂ ¦we imagine countable objects which have no being.[ 1 ] In this quotation mark Descartes explains that senses are undependable and that we can non swear them for they have been proven to lie. It is interesting, so, that music is such a popular art signifier, for it depends to a great extent, and about entirely upon listening. While a full cognition and apprehension of music can non be discovered from a strictly audile attack, merely listening to music has the ability to subconsciously entice emotions within an audience. This nexus between temper and plangency grew from ancient Grecian doctrine and extended good beyond the eighteenth-century, but came to its tallness during the Baroque Period ( ca. 1570-1780 ) . The Baroque thought called the Doctrine of Affections held this thought to be true ; it was the belief which held that by doing usage of the appropriate and established musical methods of the clip, the composer could make a piece of music which was able to bring forth a peculiar and nonvoluntary emotional response within the audien ce. It was a digest of ideas and musical techniques from many composers and philosophers from age of the Enlightenment, most prevalently Rene Descartes.[ 2 ]As antecedently stated, some of the rules of this construct day of the month back centuries, to philosophers such as Aristotle, who showed that â€Å" speechmakers employed the rhetorical agencies to command and direct the emotions of their audiences.[ 3 ]â€Å" However, musically the thought came to its tallness during the age of the Enlightenment and can be seen throughout Baroque music in instrumental pieces of great composers such as Bach and Rameau, but is particularly profound in opera, due to the greater emotional stimulation caused by music and text at the same time portrayed. The Theory of the Doctrine of Affections originated with Descartes. Descartes believed that music was centered on rationalized truth ; he held that the thoughts of scientific discipline may non be favourable to the humanistic disciplines, but the apprehension of scientific discipline enhanced the art ‘s possibilities. This thought relates back to his positivist thought which was represented in the Doctrine of Affections ; that â€Å" cognition is found in constructs, rules, and Torahs, and non merely in experiences or unprocessed esthesiss.[ 4 ]â€Å" As such, by utilizing scientific enquiry to understanding the biological workings of the organic structure it was possible to achieve truth and specific truth upon these systems which could so be used within music to bestir human emotions, and therefore could increase the potency of the humanistic disciplines. But, at the same time: By utilizing empirical observationaˆÂ ¦they may come to accept some system which has logical consistence, but small relevancy to the universe in which we live.[ 5 ]â€Å" Using the thoughts of scientific observation in this manner could greatly suppress the really intent of musical look. The really basis of the Doctrine of Affections can be summed up by a positivist thought, which states that when human emotions and ideas were appropriately written within the poesy or libretto for a peculiar composing, the texts could so be enhanced with a proper musical line, in an â€Å" effort to convey rational abstractions into the kingdom of the passionate concrete.[ 6 ]â€Å" The Passions, harmonizing to Descarte: Include love, unhappiness, hatred, desire, admiration, joy, and sorrow. Passions are predicated by actions of the psyche and set into gesture by contents of the blood watercourse. The psyche is excited by the traveling passions which direct a adult male ‘s will. It is on the passions, good or evil, that life depends. Passions have an consequence on the mind, and uses the thought believed by philosophers and Biologists, that passions are found in the liquors contained in the blood watercourse.[ 7 ]â€Å" Each passion is associated with a specific physiological symptom. For illustration, the breath might speed up and the bosom round may accelerate. Descartes believed that it was possible to foretell the external emotions that would ensue from the assorted passions the music intended to elicit. His influence over composing was singular.[ 8 ]Writers that followed, such as Johann Mattheson, described the composer ‘s thought procedure towards composing as such: that the music does non show the emotion of the composer to be, for illustration, â€Å" sad and tormented † , but instead the composer ‘s effort to make a work of art which would sadden the hearers. Besides, he says that this emotional power which the music has over the hearer is non needfully externally shown, but â€Å" the emotional consequence is personal and comes from the hearer ‘s single experiences.[ 9 ]â€Å" Descartes ‘ Compendium Musicae and his Traite diethylstilbestrols passionse l'ame ( â€Å" catalogues or digests of the basic human passions †[ 10 ]) , which became popular during the Baroque period became widely studied. These publications were two of many of the age, but were the first to give instrumentalists touchable and practical waies for appropriate and affectional usage of intervals, for illustration, happy emotions tended to be represented with broad intervals, while unhappiness was represented with narrower intervals.[ 11 ]As aforementioned, the emotional reaction to the consequence which music has upon the organic structure, used in effort to direct the emotions of the audience, was peculiarly profound when used in vocal music, particularly opera, due to the text to music relationship which enhanced the expressive development. This was â€Å" a construct originally derived from Greek and Latin Doctrines on rhetoric and oratory[ 12 ]â€Å" and besides expres sed within the doctrine of the Doctrine of Affections. In each single piece, the composer would seek to elicit a peculiar type of emotion within the audience, for illustration, hatred, choler, green-eyed monster, or fury, but would merely utilize one emotion at a clip. He would utilize peculiar musical devises to lure emotion within the hearer, which would parallel the ability of text to make the same.[ 13 ]One of the most celebrated of Baroque composers was Handel. He believed that: aˆÂ ¦plainness and simpleness had the greatest consequence upon human emotion as he endeavored to compose for the voice, more in the natural tones of the human fondnesss and passions.[ 14 ]( A survey in Handelian Thought 55 ) As such, Handel composed greatly within the constructs of the Doctrine of Affections, in effort to arouse the passions and incite human emotions. Besides, music director Nicholas McGegan believes that Handel had great insight into underscoring human emotion and his characters are â€Å" perfectly human.[ 15 ]â€Å" As antecedently stated, Handel composed within the kingdom of the doctrine of the Doctrine of Affections. As such, his arias and cantatas are written in such a manner to unite the emotional context of the libretto with a musical line which would unconsciously convey about preset emotions within the audience. Three types of arias found during the Baroque period were those that depicted fury, felicity, and lost love. Harmonizing to Johann Mattheson fury is much better at utilizing all signifiers of â€Å" musical innovations † than more pleasant passions. However, it is non equal plenty to merely utilize loud kineticss and speedy beat, as this violent quality has its ain personality and requires forceful look without losing sight of the beauty of the musical line.[ 16 ]The chief devices used during a fury aria can be seen in an expanded theory of intervals explained by the Philosopher and Composer Rameau. Assuming that the basic human qualities of fury include choler, force, sor row, gravity, abrasiveness, and aggression, Rameau would reason that a fury aria would include: whole and half stairss, used to stand for choler or unhappiness due to the contraction of the organic structure ; minor tierces, falling fourths, augmented fourths, minor sixths, and major sevenths. Besides fury or choler would be seen in a fast pacing and most probably a minor key.[ 17 ]The fury arias of Handel straight follow this subject. Handel ‘s celebrated aria â€Å" Empio, diro , tu sei † from his opera Giulio Cesare is a authoritative illustration of a â€Å" Fury † aria. The first importance of this piece in footings of the Doctrine of Affections is the text: Empio, diro , tu sei: Togliti agli occhi miei Sie tutto crudelta Non e di rhenium quell cor, Che donasi Al asperity Che in sen non hour angle pieta ( I say you are a scoundrel, Remove yourself from my sight, You are cruelty itself. This is non the bosom of a male monarch That abandons itself to such abrasiveness, That contains no commiseration. ) This is Giulio Cesare ‘s ferocious Act 1 aria in which he chastises the Egyptian general, Achilla, who has merely returned to him the detached caput of the Pompeo, the baronial Roman general. This aria expresses Ceasar ‘s fury, and as such, Handel wrote it in hundred minor and in the pacing Allegro. The aria besides includes many hotfooting graduated tables, arpeggios, and uneven figures. From the really first gap line, the orchestral overture creates uneasiness and apprehension in the hearer by usage of running graduated tables, big springs, and awkward intervals ( m1- 9 ) ; this agitation is affirmed by a really strong vocal entryway by the castrato, Giulio Cesare, which begins with a falling scaler line and is followed by larger springs ( m.11 ) . . Throughout, the vocal line can be described as highly intense- incorporating extended coloratura with hotfooting graduated tables ( m14-16 ; m24-25 ; 32-34 ) , arpeggios, and drastic interval alterations would make an appre hension of fury even in a hearer who did non understand the words, for illustration, when Cesare says â€Å" Sie tutto crudelta † ( You are cruelty itself ) , the vocal line implements leaping intervals every bit good as a brief chromatic transition ( m35-37 ) Besides, throughout the piece the orchestra is peculiarly ungratified, and includes running transitions, big springs, arpeggiated figures, which besides create an edginess. All of these factors contribute to accelerating the pulse of the hearer, supplying them with an emotional relation and apprehension of Giulio Cesare, merely as if they, themselves were the ramping party. The apprehension of the text along with the utmost musical line and concomitant creates an even more graphic image of Cesare ‘s intense choler and fury and pulls the hearer even further into the emotion, raising the blood force per unit area further and therefore, physiologically doing the raging and uneasy emotion within the hearer. Among the passions was besides the emotion of joy. Mattheson held that: aˆÂ ¦joy was an enlargement of our psyche, and therefore it follows that moderately and of course that [ one ] could outdo express this affect by big and expanded intervals.[ 18 ] Harmonizing to Rameau joyous music was besides represented by great intervals, but to boot was shown with Major key and fast pacing.[ 19 ]The Air Oh! Had I Jubal ‘s lyre from the Oratorio Joshua by Handel implements these doctrines within the vocal line and orchestral concomitant. Oh, had I Jubal ‘s lyre, Or Miriam ‘s melodious voice! To sounds like his I would draw a bead on, In vocals like hers rejoice. My low strains but faintly show, How much to Heav'n and thee I owe. This is one of Handel ‘s later works, and it is based upon the scriptural narratives of Joshua. Basically, Moses and the Israelites, after being freed from Egypt are told by God that they must keep their religion to him for 40 old ages in the wilderness before being allowed into the promise land, they do non obey him and direct in undercover agents to look into out the land after two old ages. Long narrative short, Joshua and Caleb, of the younger coevals maintain their religion within God and are therefore allowed to come in the Promise land, while the nonbelievers perished in the desert. In the bible, Jubal is quoted as being â€Å" the ascendant of all who handle lyre and pipe[ 20 ]â€Å" and Miriam is the sister of Moses and Aaron who was believed to hold been a prophesier. This is a simple vocal of felicity and congratulations Sung by Achsah, the girl or Caleb. First, the piece is written in A major and in the pacing Allegro. From the gap of the piece, big and heavy inte rvals and chords are heard and a feeling of easiness and felicity is evident. When the soprano, Achsah enters, her line outlines an A major chord ( thousand 10-11 ) and continues to travel within a beautiful major cardinal country. Although in some parts of the piece there are running transitions ( m21-24 ; m41-44 ; m 46-47 ) there continues to be big intervals and major chords throughout the concomitant below. This stableness below the rapidly moving and aureate transitions allows the emotion of joy and felicity to be maintained throughout the piece. The piece begins and ends in a major key and throughout it implements big intervals and a harmonic tone. These foundations musically create a joyous emotion within the audience because they entice openness within the organic structure physiologically ; the hearer ‘s emotional reaction, hence straight parallels the plangency of the musical line and concomitant. Another of the passions outlined by Descartes included love. Within opera, a common subject of unanswered or lost love is prevailing. This absence of love, which is sought by a character, brings about an emotion which is a combination of unhappiness and hope, and abstractly creates love. On sadness Mattheson provinces: Sadness is a contraction of the elusive parts of out bodyaˆÂ ¦it is easy to see that the little and smallest intervals are most suited for this passion.[ 21 ] To make the feeling of lost love, this emotion is combined with the passion for hope. In respects to this emotion Mattheson explains: Hope is a pleasant and soothing thing: it consists of a joyful yearning which fills the spirit with certain bravery. Hence, this consequence demands the loveliest usage of voice and the sweetest combination of sounds in the universe, for which brave hankering serves as a goad as it were ; yet so that even joy is merely moderate, courage however enlivens and animates everything, which yields the best combination and amalgamation of sounds in composing.[ 22 ] This combination of the passions of unhappiness and hope can be used to understand the emotion of love. Mattheson shows this: Love is in fact basically a diffusion of the liquors.[ 23 ] Love is hence a â€Å" diffusion † or combination of joy or hope ( enlargement ) and unhappiness ( contraction ) , depending upon the type of love which is happening. For illustration new and immature love would be represented in a more joyous manner, with larger and more expansive intervals musically. However, lost or unanswered love would be represented to pull unhappiness or little intervals, but besides to lure hope, by utilizing larger and more expansive intervals which are pleasant and soothing, because the character continues maintains some hope that love will finally ensue from the unhappiness and loss, therefore musically pulling the hearers into their melancholy but optimistic emotion. The doctrines of the Doctrine of Affections can once more be seen in the aria O Sleep, why dost 1000 go forth me? from the opera Semele by Handel. O slumber, O slumber, why dost 1000 go forth me? Why doust 1000 go forth me? Why thy airy joys take? O slumber, O slumber, O slumber once more deceive me, O slumber once more devieve me, To my weaponries reconstruct my wand'ring love, My wand'ring love, Restore my wand'ring love, Again deceive me, O slumber, To my weaponries, reconstruct my wand'ring love. The secret plan line of the opera is basically therefore: Semele is in love with Jupiter, but is about to Marry a adult male called Cadmus at the temple of Juno. Before the ceremonial, nevertheless, Semele is snatched from the temple and taken to the celestial spheres where Jupiter builds her a expansive castle. Juno is angered by this and asks the God of slumber, Somnus, to assist her in her retaliation. In this aria Semele has been deprived of slumber, and therefore, deprived of her dreams of her lover who can non be with her. The piece is written in a major key, but in the pacing largo. This, from the first chord of the piano, shows the analogue between felicity and unhappiness that are present during lost love, the emotion of hope can be seen in the big interval leaps in the left manus of the piano concomitant ( m1-4 ) Semele ‘s first phrase is really quiet, slow and insistent ; it uses a beautiful scalar line of 2nd intervals to demo her torment for the loss of her lover w ithin dreams. Underneath her beautiful line is a likewise running form within the piano, which is characterized with some springs to convey about a little feeling of hope and felicity ( thousand 8 in both custodies ; m 9 in both custodies ; m11-end in the arpegiated left manus ) The unhappiness comes to a tallness on the 2nd page when there is a long running transition upon the word â€Å" wand'ring, † ( m 17-18 ) , but hope is seen in the stoping of the piece with the interval leaps upon the word â€Å" restore, † coming to the climatic and attractively quiet G crisp, before desending once more into unhappiness ( m24-25 ) .

Sacar residencia permanente para viudos de ciudadanos

Sacar residencia permanente para viudos de ciudadanos Los viudos de ciudadanos americanos pueden obtener la residencia permanente. El à ºnico requisito es estar casados en el momento del fallecimiento  y tratarse de un matrimonio de buena fe, no uno fraudulento realizado con el à ºnico propà ³sito de conseguir los papeles. Esto aplica tanto a los matrimonios heterosexuales como a los igualitarios, es decir, a los gays. La ley actual aplica desde el 28 de octubre de 2009. Con anterioridad a esa fecha era necesario que el matrimonio se hubiera celebrado al menos dos aà ±os antes del fallecimiento del cà ³nyuge estadounidense para que su viudo o viuda pudiera obtener la residencia permanente. Ahora ya no es necesario ese requisito. En este artà ­culo se informan de los 2 supuestos que pueden darse, cà ³mo es el procedimiento y el problema de plazos que puede surgir. Casos para que los viudos puedan obtener la residencia permanente Pueden darse 2 supuestos distintos. En primer lugar, cuando el ciudadano fallece tras haber solicitado la green card para su marido o mujer. Es decir,  antes de fallecer se envià ³ al USCIS la forma I-130. En este supuesto no hay que rellenar ningà ºn formulario ms ya que de forma automtica las autoridades migratorias cambiarn esa forma a la I-360.   Adems, si el fallecido no habà ­a solicitado la residencia para sus hijastros menores de 21 aà ±os que està ©n solteros, podr hacerlo en ese momento el viudo o viuda. En estos casos habr que probar que el ciudadano fallecido y su esposo o su mujer no se habà ­an separado legalmente ni tampoco divorciado. Por à ºltimo, resaltar que mientras no salen los papeles no se puede casar de nuevo. Si lo hace perder su derecho a obtener la residencia permanente. En segundo lugar  es posible que  el ciudadano fallezca  sin haber presentado los papeles para pedir a su cà ³nyuge. En estos casos el viudo o viuda podr solicitarse as sà ­ mismo, y obtener la residencia permanente mediante el formulario  I-360. Si bien deber presentarla ante el USCIS antes de que pasen dos aà ±os a contar desde el dà ­a de fallecimiento de su cà ³nyuge. Por ejemplo, si el ciudadano estadounidense fallecià ³ el 1 de mayo de 2012, los papeles deben enviarse antes del 30 de abril de 2014. En estos casos tambià ©n se podr incluir en la peticià ³n a los hijastros del fallecido que sean solteros y menores de 21 aà ±os.   Asimismo, hay  que demostrar que los esposos no estaban ni divorciados ni separados legalmente en el momento del fallecimiento. Adems, el viudo no podr contraer nuevo matrimonio mientras est pendiente de que le salga la residencia permanente. En los 2 supuestos, si adems el ciudadano fallecido era militar y su fallecimiento ocurrià ³ en combate, el viudo/a debe asesorare porque puede tener derecho a beneficios especiales en aplicacià ³n de la ley 108-136. Diferentes trmites dependiendo del paà ­s de residencia del viudo Si el viudo vive en Estados Unidos adems de la peticià ³n I-130 (si ya la habà ­a presentado el cà ³nyuge fallecido) o el I-360, se debe solicitar un ajuste de estatus mediante la forma I-485. Se puede presentar conjuntamente con la I-360 o en un momento posterior. (Si el fallecido habà ­a pedido a su cà ³nyuge es muy posible que el ajuste de estatus ya està © pedido, en este caso no hay que volver a hacerlo). Es importante destacar que los migrantes indocumentados que llegaron a Estados Unidos cruzando ilegalmente la frontera no pueden ajustar su estatus. Las personas en esta situacià ³n deben asesorarse con un abogado antes de iniciar o seguir los trmites. Sin embargo, los migrantes que sà ­ pueden ajustar su estatus pueden solicitar un permiso de trabajo mientras espera a que se apruebe. Asimismo, pueden pedir un documento para viajar que se conoce como advance parole y que permite salir y entrar de nuevo en Estados Unidos sin ningà ºn problema. Estos dos beneficios se solicitan con el ajuste de estatus. Por el contrario, si el viudo vive fuera del paà ­s debe esperar a que finalice todo el proceso para ser autorizado a ingresar a Estados Unidos como residente. Es lo que se conoce como procedimiento consular. Problemas para obtener la green card para los viudos de ciudadanos Para obtener la residencia permanente no es suficiente ser viudo de un ciudadano. Adems,  hay que cumplir con los requisitos generales de admisibilidad. Si no se cumplen, la tarjeta de residencia ser negada. Entre todos los posibles problemas destaca, por su frecuencia, el de aplicacià ³n del castigo de los 3 y de los 10 aà ±os, que tiene gran impacto si se est fuera de los Estados Unidos o si se est dentro y se entrà ³ al paà ­s ilegalmente. Este es un artà ­culo informativo. No es asesorà ­a legal

Cloud Computing Essays

Cloud Computing Essays Cloud Computing Essay Cloud Computing Essay Cloud Computing provided convenience to the users as it will auto download or upload the updated data for which ever computer is attach to it, example DropBox. The Cloud in Cloud Computing is a term which we usually refer to the internet as he internet and its infrastructure is so complex therefore using the word cloud is somewhat easier for anyone to understand it. Figure 2-27 Users can use a lightweight desktop or laptop to and with the use of the internet and Internet browsers they can use applications that require heavy processing. This helps users to spend less on their actual hardware, thus helping companies to save money, with a lighter configuration of their computing hardware it will lead to lesser power consume and also will help in saving the earth and saving money. 3. Real World Application 3. 1. Dropbox Figure 3-38 The Dropbox is a free service which provides users to automatically access their files, photos and videos anywhere. Dropbox will automatically save the file from the users computer, mobile or even the dropbox website, and dropbox will sync with all the devices that it connected to it and download the files. So all the files will be the same latest update, and the user can access the files anywhere. 9 3. 2. Google Docs Figure 3410 Google launched their service to the public on 2006, this allows the public users to create, collaborate and share their documents real-timel 1 over the use Googles ervice with the requirements of Internet browser and Internet connection. No longer has the need to work by sending documents using emailed for collaboration. This allows users to work more efficiently as everything is in the Google Docs server. Docs also nas tne aDlll ty to allow users to cnoose tnelr collaDorators12 ana who can view their documents. This allows security to the author of the document before they can release the document. 13 3. 3. Microsoft Office 365 In 19 Oct 2010 Microsoft introduced the cloud based office pproduactivity tools aim to businesses improve pproduactivity. It bringing together the best of Microsoft has to ffer into the Microsoft Office 365, which has its SharePoint, Exchange, Lync and the traditional office pproduactivity tools. 4 Users will require Web Browsers and an Internet connection for them to access the Office 365. Microsoft also has retained the looks and feel of the office environment in the Figure 3 -515 this is traditional Microsoft office, which is installed in the computer system that you own. In Figure 3-616 it is the screen shot taken as the user is accessing it via the Internet browser. Figure 3-515 Figure 3-616 3. 4. AutoCAD WS Many engineers in many field use the application AutoCAD, it is an essential tool for very engineer to view the mechanical drawings, electrical drawings or even architects. As the minimum requirements for the application to work are high, so the user will require a high-end computer to use this application. The group from AutoCAD has created a cloud based AutoCAD application and with this user can use Google Chrome, Mobile Smart Phone or even the iPads or Android tablets. To view or edit the drawings this gives the engineers more efficiency and no longer the need of high-end computers Just a simple device and the Job are done. In the Figure 3-718 it is a screen shot by using a web browser which is in this case he Google Chrome and in Figure 3 -819 it is mobile and tablets using the cloud based AutoCad, it has the ability to allow offline editing, after it is connected to the internet it will sync with the cloud server so that other devices accessing it can get the copy that the user had change. 17 Figure 3-718 Figure 3-819 Future Trends I nere are many speculatlons towards tne cloud computing Tuture ana now It will impact our daily lives. There are a few speculations which I think it might be true, Cloud Computing will be a main choice for SMEs and even big corporations, as the resources will be more customizable. 0 Cloud computing will unleash innovation21 space and cost for the IT infrastructure will be cut down, as everything the company need is in the cloud, and this removes the constrain of space and cost involve to improve the IT infrastructure for the company. The Internet browser will be all you need for desktop computing in future, as cloud application will replace traditional application. The cloud computing will provide the heavy processing which the application require. 22 The closes to this claim would be Google Chrome OS that is Googles very own Operation System. 23 Summary To summaries the topic on cloud computing it has a down side to it; it will require a reliable Internet access for the users to be able to connect to the cloud applications and the other features. If this Internet access is not reliable, it would be almost impossible to fully utilize the usefulness of cloud computing.

Reading for the Implied Main Idea

Reading for the Implied Main Idea Before getting into a discussion on how to find an implied main idea, you have to know what the main idea is in the first place. The main idea of a paragraph is the point of the passage, minus all the details. Its the big picture - the Solar System vs. the planets. The football game vs. the fans, cheerleaders, quarterback, and uniforms. The Oscars vs. actors, the red carpet, designer gowns, and films. Its the summary. What Is an Implied Main Idea? Sometimes, a reader will get lucky and the main idea will be a stated main idea, where the main idea is easy to find because its written directly in the text. However, many of the passages youll read on a standardized test like the SAT or GRE will have an implied main idea, which is a little trickier. If the author doesnt directly state the main idea of the text, its up to you to infer what the main idea is. Finding the implied main idea is easier if you think of the passage as a box. Inside the box, is a random group of stuff (the details of the passage). Pull each item from the box and try to figure out what they each have in common, kind of like the game Tri-Bond. Once youve figured out what the common bond is among each of the items, youll be able to summarize the passage in a snap. How to Find the Implied Main Idea Read the passage of text.Ask this question to yourself: What do each of the details of the passage have in common?In your own words, find the common bond among all the details of the passage and the authors point about this bond.Compose a short sentence stating the bond and what the author says about the bond. Step 1: Read the Implied Main Idea Example When youre with your friends, its okay to be loud and use slang. Theyll expect it and they arent grading you on your grammar. When youre standing in a boardroom or sitting for an interview, you should use your best English possible, and keep your tone suitable to the working environment. Try to gauge the personality of the interviewer and the setting of the workplace before cracking jokes or speaking out of turn. If youre ever in a position to speak publicly, always ask about your audience, and modify your language, tone, pitch and topic based on what you think the audiences preferences would be. Youd never give a lecture about atoms to third-graders! Step 2: Whats the Common Thread? In this case, the author is writing about hanging out with friends, going on an interview, and speaking publicly, which, at first glance, dont seem to relate to each other that much. If you find a common bond among all them, though, youll see that the author is giving you different situations and then telling us to speak differently in each setting (use slang with friends, be respectful and quiet in an interview, modify your tone publicly). The common bond is speaking, which will have to be part of the implied main idea. Step 3. Summarize the Passage A sentence like Different situations requires different kinds of speech would fit perfectly as the implied main idea of that passage. We had to infer that because the sentence doesnt appear anywhere in the paragraph, but it was easy enough to find this implied main idea when you looked at the common bond uniting each idea.

METHOD Essay Example | Topics and Well Written Essays - 1000 words

METHOD - Essay Example The students who volunteer will be selected randomly using a computer generator to avoid any bias in the after they have volunteered, the students will be randomly selected. The same learning test will be used to assess members from the two sub-groups. In essence, to realize the best results standardization must be upheld. Fundamentally, the test will revolve around a reputable company known to each participant to avoid bias. Furthermore, the test will contain general knowledge questions, which require no prerequisite knowledge to understand. The test will contain some three education questions on teaching methods, preparation of curricula and education system. Interview will be used to get oral answers. The interview will be used separately from the other test. The reason for using interview is to get the inner feelings and perception of the students concerning both learning online and face-t-face learning. The students will be assembled in one lab in order to get better results. On the other hand, the students learning in class will be interviewed face-to-face. The answers will be assessed based on their numerical value (Strongly Disagree, Disagree, Neutral, Agree and Strongly Agree). Each question within the survey focuses on the traditional, face-to-face classroom versus the online classroom. The experiment will try to find the difference between the online classes and the face-to-face class. The students will be divided into two groups; one group will learn online and the other group will learn in class. The students will be randomly assigned to one of the two groups. The control group will participate in a face-to-face class and subsequently take a test. The participants in the second group, which will be considered the treatment group, will sit and have an online class and take their test online. The online test will have similar length of time as the face-to-face class, and the students

Supply chain management Essay Example | Topics and Well Written Essays - 250 words - 4

Supply chain management - Essay Example The supply chain is defined as the activities linked with the movement and alteration of commodities from the lowest stage to the consumer’s stage. Supply chain does not have much difference hence this made the organizations start the tendency of depending fully on suppliers to enable them execute their duties efficiently. However, any organization can fit to be part of supply chain. Supply chain management needs a clear management hard work by the involved organizations in supply chain. For supply chain management to be successful, the companies involved must implement on the enterprise-to-enterprise perception (Mentzer, 2001). Top management is the most significant constituents when one or many companies is attempting to inject a new idea in the market, for example, a new product or a program. Because top management are essential in SCM and they have the ability to identify crucial resources that fit supply chain ventures, due to these, the company has the power to restructure and create policies to help both organizational objectives. Recent research specified that top management often acknowledge the existence of SCM, and the commitment features only once in three organizations. Hesitation to SCM commitment may arise when the top management uncomfortable with its client’s strength in the supply chain, these factors lead to their success in the market. What creates these difficulties are the challenges in global supply chain which include economic differences, technological differences, cultural, logistical and spatial differences, these factors have their different impacts hence globalization supply facing difficulties. For instance, global supply chain expounds into longer and are more unpredictable, there might be delays during shipment, which creates increment of the client’s demand, for example, what

Celebrities in Advertisements Essay Example | Topics and Well Written Essays - 750 words

Celebrities in Advertisements - Essay Example Hence, the celebrities have become a strong weapon of influence in the hands of advertisers as they not only help in selling the products, but also help in creating a long lasting psychological association between the product and the consumer, which ensures the future success of the brand. Celebrities In Advertisements As per the modern trends, advertising can be defined as â€Å"a paid persuasive communication that uses nonpersonal mass media –as well as other forms of interactive communication- to reach broad audiences to connect an identified sponsor with a target audience† (Wells, Burnett and Moriarty 5). From the definition, it is clear that advertisers use the advertisement to persuade people to take some action or to take a decision related to the products that are being advertised (Wells, Burnett and Moriarty 5). However, making a consumer to take a decision regarding a product is not as easy as it seems as there are hundreds of different brands selling the same kind of products. Hence, the advertisers have to use a strategy that is highly powerful and highly impacting. This is where the role of the celebrity in advertisements begins. The fact that approximately one sixth of the ads world-wide features the celebrities shows how beneficial it proves for a brand to have a celebrity feature in the advertisements (Shimp 250). Moreover, the salaries the celebrities are paid are huge. According to a report on top endorsement incomes of athletes (2007), professional golfer Tiger Woods and Phil Mickelson were paid $100,000,000 and $47,000,000 respectively, for the ads (Shimp 251). To endorse the brands, the advertisers use variety of celebrities from the field of television, movies, sports, athletics and even politics (Shimp 250). It is believed that celebrities have the power to influence the attitudes and behavior of the consumer towards the brands as they are respected and loved by the consumers (Shimp 250). The brands pay huge salaries to the celebrities to advertise their products as they think that celebrities can positively influence the consumer and increase the sale of their products (Shimp 250). Studies in the field of advertising have revealed that there is a positive link between the ‘famous people’ in the brand and people’s favorability towards it (Pringle 69). The chances of success of a brand increases when it features one of the likeable celebrities in its advertisement (Pringle 97). Hence, it is believed that celebrities have the power to influence the decision of the people. However, what really works behind the success of the brands featuring celebrities in their ads is the method of ‘mental association’. Psychology Behind Celebrity Advertisements It has been proved that the presence of celebrity in the brand advertisement increases the chances of its success. The explanation for the effect of celebrity advertisements on people’s behavior and thinking can be found in the psychological theory of ‘mental association.’ According to psychoanalysis theory, the principle of ‘association’ governs the mental life of human beings (Richards, Macrury and Botterill 140). The theory states that when a person has any experience, his mind creates an association between the feelings related to that experience and the elements that were involved in that experience (Richards, Macrur

Flying on a Full Service Airline as Opposed Low Fair Discount Carrier Term Paper

Flying on a Full Service Airline as Opposed Low Fair Discount Carrier - Term Paper Example The airline is home to more than 35000 employees who are the backbone of the airline company. The employees are provided with friendly working environment to help them deliver the best services to the customers. Southwest Airlines has further strengthened itself by acquiring the Air Tran Airways in 2011. The mission of the company has been to deliver the best quality services to its customers at low price which has enabled the airline to grab a large market share. Executive Summary of Marketing Plan The marketing strategy is an important aspect for the company to launch a new product. The marketing strategy involves factors like target market which hold the key to success for the new airline in the competitive airline industry. It gives the airline company the leverage to target the desired market. Competitor description and the analysis of direct and indirect competitors is also an important part of a marketing plan. The strategy followed by the competitors and its weakness can prov ide the airline company advantage. ... Pricing strategy can make customers opt for the company’s product or reject it for being expensive. The right method to implement a pricing strategy is to make the product valuable in terms of its price. The implementation plan finally needs to take place considering all the marketing strategy factors. A proper analysis of these factors can provide better knowledge to the Southwest Airline Company regarding the launch of its new full service airline. Description of Target Market A group of people who are looked upon by the company as the customers which can fit in the marketing strategy adopted by the company can be termed as the target market. Target market is the most essential component to a company’s marketing plan. Southwest Airlines marketing plan largely depends on the 4 P’s of marketing mix and the target market to decide the success of its new product. Target market can be segmented into the following four parts: Geographic Segmentation Southwest Airline can segment its desired target market based on the nation, state, region, country, etc. to which a customer belongs. The airline company then can decide whether it wants to function in selected geographic regions or across every geographic area. The airline has to accordingly develop its product or service (Kotler & Armstrong, 2008, p.173). Demographic Segmentation Demographic segmentation is another variable which divides the target market based on the factors like age, religion, gender, family, etc. This segmentation can prove to be a boon for the airline company as it is easily measurable and can be used to select the target market for its new product or service. Psychographic Segmentation This segmentation can help the airline company to divide the customers on the

History Essay Example | Topics and Well Written Essays - 250 words - 55

History - Essay Example Spaniards feared much and realization dawned on them that the time was not far off, when they would be thrown out. Nevertheless, they continued their vigilance in the occupied territory. Spain authorities attacked the Pueblo from two ends, economic and religious. â€Å"Spanish officials forced Pueblos to conform to the economically imbalanced encomienda and repartimiento systems, under which Pueblos were forced to pay tribute to the Spanish government. In addition, the Franciscans set up a series of missions among the Pueblos with the expectation that they would abandon their religious beliefs for Christianity.† (New Mexico) They were proved wrong. The Franciscans wished to retain their presence, when the economic agenda of the Spanish authorities failed to deliver the results. The religious agenda was supported with financial grants from the Government funds. The religious agenda too failed soon. When the Spanish Pueblo individuals were persecuted on religious grounds, it caused deep resentment. On 10th August 1680, they faced a sudden assault from the combined might of Pueblo. Even though the plot was uncovered by the Spaniards a day before the attack, Pueblos fared well and â€Å"more than four hundred† (New Mexico)Spaniard settlers were annihilated; besides, â€Å"twenty-one Franciscans†(New Mexico) were murdered. Many Pueblos also died in the operation. To sum up some of the factors that could be listed for the revolt, were draught, intertribal warfare, famine and the highhandedness of the authorities and above all the commitment of the Pueblos to their native religious belief

Financial Analysis of Aberdeen Term Paper Example | Topics and Well Written Essays - 2500 words

Financial Analysis of Aberdeen - Term Paper Example As the paper discusses Aberdeen stands at the Centre of these preferences to advice its customers accordingly on the best choice of company to invest in. It accumulates information regarding the different companies and shares this information with the investors in the consultation sessions. This company is all about financial data. It helps to bridge the information asymmetry that exists between the investors and the market trends. Most investors lack the financial knowledge of how the markets operate, and Aberdeen jumps into the bandwagon to help them get the highest returns out of their investments. The company gets its revenues from the financial services it offers its clients. It also has investments as shown by the statement of cash flows. It runs its financial year from December to November, effectively closing its books of accounts before the normal year-end in order to accrue the outstanding payables for the year.  From this paper it is clear that  financial analysis enab les the decision makers and the policy makers to get a perspective of the company’s performance. A company like Aberdeen has a wide range of stakeholders who include the suppliers, the lenders and other creditors, the employees, the shareholders, the government and the competitors.  Aberdeen’s competitors would be some of the keen stakeholders who follow up its financial performance to check where the company beats them in terms of financial performance and business in general.

History Essay Example | Topics and Well Written Essays - 250 words - 55

History - Essay Example Spaniards feared much and realization dawned on them that the time was not far off, when they would be thrown out. Nevertheless, they continued their vigilance in the occupied territory. Spain authorities attacked the Pueblo from two ends, economic and religious. â€Å"Spanish officials forced Pueblos to conform to the economically imbalanced encomienda and repartimiento systems, under which Pueblos were forced to pay tribute to the Spanish government. In addition, the Franciscans set up a series of missions among the Pueblos with the expectation that they would abandon their religious beliefs for Christianity.† (New Mexico) They were proved wrong. The Franciscans wished to retain their presence, when the economic agenda of the Spanish authorities failed to deliver the results. The religious agenda was supported with financial grants from the Government funds. The religious agenda too failed soon. When the Spanish Pueblo individuals were persecuted on religious grounds, it caused deep resentment. On 10th August 1680, they faced a sudden assault from the combined might of Pueblo. Even though the plot was uncovered by the Spaniards a day before the attack, Pueblos fared well and â€Å"more than four hundred† (New Mexico)Spaniard settlers were annihilated; besides, â€Å"twenty-one Franciscans†(New Mexico) were murdered. Many Pueblos also died in the operation. To sum up some of the factors that could be listed for the revolt, were draught, intertribal warfare, famine and the highhandedness of the authorities and above all the commitment of the Pueblos to their native religious belief

Abortion laws should be properly regulated Essay Example for Free

Abortion laws should be properly regulated Essay Pro-Life or Pro-Choice? Abortion is one of the heaviest controversial topics discussed in the American politics. Abortion is the removal of a fetus before it has been born. The opposing sides of the debate each strongly believe that they are right. Pro-Choice believe that it is a woman’s right to choose what to do. Pro-Life are concerned about the life of the unborn child. Resulting of this debate leads to the case of Roe v. Wade in 1973. Roe v. Wade started when a woman in Texas wished to terminate her pregnancy but the laws in Texas didn’t allow abortion except only when the woman needs to be saved. The Court’s decision in this case was the disprove limitations of abortions to women. Somehow women find a reason to have an abortion such as their religious practices, attitudes towards their values and future, their philosophy, and so on. I support that women should be able to have the right to have an abortion in the first trimester. The reason being is because some women would have been raped and they don’t want to have a child who reminds them of a rapist and they can’t cope with that, or they’re not financially stable, or probably because of their religious practices. According to Roe v. Wade case, some of the people had a few reasons why they would want pass the law of prohibiting abortion and to justify it. When they allowed abortion, the abortion mortality rates were high. Another reason was that they wanted to protect prenatal life. They would only abort the fetus when the mother’s life is at stake. Finally, they didn’t want to encourage illegal sexual conduct. That is what the pro-life believes. Pro-choice say that women should have the right to privacy but pro-life tries argue that the constitution doesn’t specifically say any right to privacy. Pro-choice tries to prove that having a baby causes the woman to have a distressful life and future and that can cause some psychological harm. Some of the women will not be financially stable to have a child either due to being young or not having a stable and well-paying job. The debate on abortion is still going on today. In modern politics, our president-elect, Donald Trump, has plans for Roe v. Wade. He wants to appoint a justice who would overturn Roe v. Wade. If it was overturned, a woman’s right to abortion would depend on the state she lives in. Trump said that Roe v. Wade was â€Å"wrongly decided† which means that Trump is pro-life. He wants to prohibit abortion during his presidency. If abortion was prohibited by him, women would still always find a way to abort the fetus but in a harmful and unsafe way such as using a coat hanger or back-alley procedures. In my opinion, all women in every state should have access to abortion but only in the first trimester. I say only in the first trimester because, after that, it is when the fetus will start to develop feelings and organs. If a woman waits until the middle of the third trimester, that is almost fully grown a baby inside the womb who has all the organs, feelings and about to be born, it is basically known as a baby, no longer a fetus. Abortion should be legal for the first trimester. In Roe v. Wade, it helps many women to be able to get an abortion. They’re not trying to encourage people to have sexual interaction and the woman ends up becoming pregnant and take advantage of the system. They are trying to give women access who would be the ones who had been raped, too young, financially unstable, religious practices, health reasons, and so on. Women have a right to privacy which means that other people shouldn’t have to decide that she has to keep the baby. It is her body, her life, her future, her choice. Advocates of abortion may think that is seriously wrong, but women should do what is best for them and their babies. If abortion is to remain legal, it should be regulated and controlled and be a means to enhance the life of the mother and be beneficial to the society.

A Study And Report On Social Work

A Study And Report On Social Work Social work has always been considered as a difficult and complex occupation, with a complicated and perplexing framework. This is due to its different settings accompanying different tasks. An inevitable part of social work is its values and ethics and the questions and debates that surround its structure. Although values can be considered as personal and individualistic, it is also possible for a group with the same beliefs to share the same values, such as social work. It is important to acknowledge that values continually shape our actions and it is of the opinion of Ronnby (1992) â€Å"that someone becomes a social worker because they have the same ethics and values and attach them to the position†. Biestek developed traditional values in the late 50s. (Biestek, 1961). His principles outlined the basics of traditional social work and were constructed of a seven-point scheme. The principles consisted of 1. Individualism.2. Purposeful expression of feelings. 3. Controlled emotional involvement. 4. Acceptance. 5. Non-judgmental attitude 6. User self-determination.7. Confidentiality, Many of Biestek beliefs were very traditional and were criticised for their diversity in their interpretation. Controversies relating to different principles caused many problematic conclusions e.g. individualisation and confidentiality. Individualisation could not be possible in the fast moving modern world, people lose their identity and individualisation is not respected. Confidentiality has its limitations to be enforced e.g. If a user divulges information where someone will be harmed, the social workers duty is to share it as a right to other individuals. It was clear these key issues had to be developed and advanced to help social workers. It was considered that there must be guidance on values and ethics for social workers, as they play a major part in their work Central Council for Education and Training in Social Work was a significant part in the development in education for social workers. It is also acknowledge by (CCETSW, 1998) that it is a necessary part as the title suggest, that social workers must gain an understanding of ethical awareness as part of the professional practice. Skill development gave social workers a range of skills that are needed to ensure that social work is a high quality profession. The CCETSW set out details of a number of competencies that they should be able to cover in their work. It is considered that there are two main ideologies within social work, social justice and personal caring. These were considered to be benefit for social workers as they exercised anti-oppressive practice. They produced a list that social workers had to identify with. This stated that a social worker: . Should be committed to: Respect and value of individuals Promote peoples rights to choice privacy protection and confidentiality, while looking at the rights and demands The right of individuals to make choices Strengths and skill embodied local communities Right of protection for those at risk Social workers should be able to do: Develop awareness of inter-relationship of the process of structural oppression, race, class and gender Understand and counter act the impact of discrimination from poverty, age, disability and sectarianism Demonstrate an awareness of individual and institutional racism Understand gender issues and demonstrate anti-sexism in social work practice Promote policies and practices which are non- discriminatory and anti- oppressive Demonstrating these skills in learning, acknowledge that they had competence in practice. The Central Council for Education in Social Work stated that ‘practice must be founded on, informed by and capable of being judged against a clear value base (CCETSW, 1995). This knowledge base was very important, but it did not give ready-made answers as to how social workers should continue in any particular situation. However it gives lots of insight and clues about situations that social workers may face, it also enabled them to have an appropriate response for any particular predicament. Never the less it is still down to the individual social worker to acquire and expand their knowledge base for practising in social work. The range of skills that can develop from learning will be responsible for an established and high quality in the service that are offered to service users. There are professional ethical standards that are relevant to social workers in practice. These allowed social workers to work at a professional standard and to behave professionally. These standards concern ethical responsibilities to clients, colleagues, social work profession and responsibilities to the broader society. Some of the standards are guidelines for professional conduct, such as the code of ethics for social workers. For social work the code of ethics plays a major role in its training, policy making and its professional literature. These guidelines provide a framework for making sense of the practice in social work. The code of ethics for social workers (BASW 1996) was put in place in 1975 to ensure that social workers had a set of guidelines for professional activities. The primary objective of the Code of Ethics is to make these pragmatic principles clear for the protection of clients and other members of society. Its principal objectives are to ensure that the professional social workers were recognised as a non-bias worker. The code covered two main areas, including principles and practice, The statement of principles covers social workers understanding and identifying of the values and dignity for every human being, irrespective of origin, race, status, sex, sexual orientation, age, disability, or religious belief. Social workers are expected to prevent and eliminate exploitation and discrimination against any person, group, or class on the basis of race, ethnicity, national origin, colour, sex, sexual orientation, age, marital status, political belief, religion, or mental or physical disability. Millerson (1964) argued that the code of ethics could become irrelevant, as it was difficult to use, as it could not be dominated by one specific area within social work. Millerson noted that there were many areas of specialist including child protection, community care, mental health and family therapy, that it becomes more difficult use the code as a principal source of moral guidance. Ethical awareness is a necessary part of the professional practice of any social worker. His or her ability to act ethically is an essential aspect of the quality of the service offered to clients. It has been thought that the code of ethics was set in place to allow social work to be recognised as a professional occupation. Social workers were expected to Identify and interpret the basis and nature of individual, group, community and social problems. Illustrating their ability to recognise professional and personal limitations, and refrain from any behaviour that may damage the profession. The uncertainty of day to day practice brings with it many ethical dilemmas, which are a challenge for many social workers. The complexities of ethical dilemmas arise when a social worker has two or more possible undesirable conclusions that go against their own moral principals, these dilemmas cause a battle because they have to make a choice and they dont know which one is right. Professional service shall assist clients to take responsibility for personal actions and help all clients with equal willingness. Social work is a decision making occupation that can lead to many problems, the feeling of guilt and blame for the outcome of many decisions that they have been involved in. This may cause much stress and strain for social workers in having to make major decisions and choices, but also to take responsibility for any outcomes that may go wrong. This essay has described the value base of social work in its development and education, also looking at its effect and consequences. Learning base work can give possible solution as to how social workers should proceed in a situation; it can also give lots of insights into fields that they have no experience in. The codes of ethics standards were explained and considered it has been argued of its effect and purpose, its usefulness and its guidance for the profession of social workers. How we deal with them will always be a challenging and stimulating process for all social workers. There are many instances in professional social work where simple answers are not available to resolve complex ethical issues. A case study has been discussed and analysed, showing anti-oppressive practice. It is shown that power and oppression of all kinds must be regulated and resisted, we must acknowledge that power and oppression is always present in individuals and within society. In conclusion social work can be a challenging subject and one that will actively push the boundaries of all social workers on a personal level and professional level. It is agreed within social work that ethics, morals and values are all an inescapable part of professional practice and ‘Ethical awareness is a necessary part of practice of any social work (IFSW, 1994). Values and ethics are not simply reasonable matters that we can unravel through logical arguments; they are a combination of thoughts and feelings closely linked to action. There must be distinctions on how to apply social work values and ethics into their professional work, without causing personal conflict. //////////////////////////////////////////////////////////////////////////////////////////////////////////// Moreover, the Social work values emphasises that the social workers should â€Å"identifies and question their own values and prejudices, and their implication of practice;†¦ and they should â€Å"Respect and value uniqueness and adversity†¦.and identify (discrimination), analyse and take action to counter discrimination, racism, disadvantage, inequality and injustice using strategies appropriate to role and context† (CCETSW, paper 30 referred in UB. 2002: 6). Therefore, the social work value gave people a direct power to clients by letting them choosing and decide for themselves and social worker are advised to â€Å"promote opportunities for people to use their own strengths to make decisions for themselves (CCETSW, paper 30 cited in UB. 2002: 4). In other words, social work has widened the concept of ‘freedom and ‘toleration by being considerate for all members of the community, which is now-a-days known as ‘anti-discrimination, freedom of choice and ‘equality. //////////////////////////////////////////////////////////////////// There are also issues regarding to social workers practice e.g. practicing in ‘traditional way due to personal prejudices, which has oppressed the clients and has stigmatized the social work itself. Thompson (1997: 11) emphasise that the â€Å"†¦social work practice which does not take account of oppression and discrimination can not be seen as ‘good practice†¦.†. The ‘bad practice is portrayed through the media but the good practice is not awarded and neither praised by media. The social work constantly reviews the policies to encounter prejudices and emphasises high on anti-discriminatory practice. /////////////////////////////////////////////////////////////////////////////////////// The concise oxford English dictionary defines â€Å"values† as â€Å"principles or standards of behaviour†. Personal values can very dependent on our social, cultural and religious background. Although being inherent these values can change as we develop and mature and become less dependent on the values that are important to our parents, family and peers. David Howe (1999) advises that â€Å"values are important because they help to guide action† (Study Unit 1, p.18) he also suggests â€Å"values spell debate and trouble† (Study Unit 1, P.18), values can cause conflict and tensions which need to be reflected upon. I come from a large family and lived on a council housing estate where family and neighbours â€Å"looked out† for one another. I have six brothers and one sister and, although we were disciplined, our parents always showed their love for us. Within my immediate and extended family there was a feeling of security in that we all knew we ha d people who cared for us and who would always be there for us no matter what. It was inherent in us to care for each other and I perhaps made the assumption that most families had the same values as ours. I think I considered people who did not have these values to be untrustworthy, unreliable and uncaring and at that time I did not realise that this was a preconceived opinion based on no actual experience. It was not until I started to work in residential childcare that I began to question my prejudices. I realised that not everybody was brought up with the same values as I had been and that my values and beliefs would change and grow through my experiences within my work. I worked with many children and young people from varied cultural, religious, racial and social backgrounds with a wide range of emotional and behavioural difficulties. I saw how little some parents/carers valued their children and how badly they treated them. As parents/carers have such a big influence over a c hilds life this meant that the children themselves had very little self worth or value, with low self- esteem and feelings of social isolation. They found difficulty in forming relationships, having been subjected to various levels of physical, emotional and sexual abuse. Through this experience I achieved a greater sympathy and understanding of how peoples life history can affect their future. People have individual life experiences and because of this their values and beliefs are very often different from our own. The speakers on tape one (K111 Side 1 Band I) state that we should â€Å"reflect on our own prejudices and not skip over them and we should be willing to accept others beliefs†. I have learned through experience that we cannot impose our own personal values and opinions on others; we must constantly re-evaluate our thoughts and actions. Ian Parr PI M5564134 K111 TMA02 Page 2 An experience with one of the young people in the Childrens Residential Unit where I worked illustrates how my values have been called into question and reflected upon. The young person had only had contact with his mother, who was white and had never met his father, who was black. His father had a long troubled history involving drug and alcohol abuse. When he was 9 years old, the young person chose to make contact with his father, against the wishes of his mother and siblings, who were born to a different father. They thought that contact would split the family even further and this put a lot of pressure on the young person. The father at first offered consistency but this was short lived and there were problems with his lack of basic parenting skills. To alleviate these problems it was necessary to build a working relationship with the father to improve the lack of support given to the young person. Whilst dealing with these problems it was important to work in a non-judgmental wa y as there were issues that whilst they may have seemed adequate to some, I did not totally agree with. This taught me that it was important to allow the young people choices, and to respect those choices, and to allow them to take control of their lives. Empowering a young person will give them â€Å"more control over their lives, to have a greater voice in institutions, service and situations which affect them†(Bray Preston-Shoot, 1998:48 cited in set book Adams, Dominelli and Payne, p.38) There were also issues surrounding the fathers race. The mother and the siblings were all white and lived in a white environment and this caused some strain between the children. By using positive encouragement and working in an Anti-Oppressive (seeking fundamental change in power structures and exploitative relationships which maintain inequality and oppression)(Bray Preston-Shoot 1995 cited in Study Unit 1, Part A, p.77), Anti-Racist and Anti-Discriminatory (challenging unfairness or inequity)(Bray Preston-Shoot 1995 cited in Study Unit 1, Part A, p.77) way I managed to alleviate some of the problems. This made me reflect on how important a persons culture is to their identity and I have learned not to discriminate on the grounds of race, religion, culture, language, social status and life-style. In â€Å"identifying and questioning my own values and prejudices†(CCETSW 1996 p.18 Aids to Practice Cards) I am constantly re-evaluating my thoughts and actions through reflection. During my past experience I have also become aware that â€Å"our professional values may sometimes conflict with those of organizations for whom we work† (Aids to Practice Card, Valuing). I took care of two young brothers who, when they were placed in the residential care home where I worked, had serious attachment disorders, behavioural problems and mental health issues. My colleagues and I worked closely with them in conjunction with other relevant agencies, which included Child and Adolescent Psychiatry, in order to enable them to gain trust and establish relationships with us. The children were thriving in our care and had stopped self-harming but, after two years of working with them, the funding local authority decided, because of lack of funding, to remove the boys from their placement and return them to a facility in their hometown. This was done against their wishes and against the advice of the mental health team. Ian Parr PI M5564134 K111 TMA02 Page 3 The childrens right to choice was disregarded. As social workers are challenged to be advocates for those who are unable to advocate for themselves and â€Å"all the social workers efforts should be directed towards removing the obstacles which enable the service user to take control of their own life†(Aids to Practice card Advocacy Empowerment) the decision was contrary to my personal and professional values and a difficult one to accept. This experience made me reflect that there will be times during my practice when my values will conflict with others but difficult decisions will always have to be made. I hope I can learn from past mistakes within the system and continue to practice within my professional code as described in the course reader, â€Å"will respect their clients as individuals and will seek to ensure that their dignity, rights and responsibility shall be safeguarded† (BASW 1986 Set Book Adams, Dominelli, Payne, p.34) Describe your current understanding of professional social work values and how you have arrived at this understanding. Outline those issues which you find problematic and want to work on during your present placement. Professional social work values as listed in the course material (K111 stage 1 p.20) are part of the core competencies. The K111 aids to practice card (valuing) defines these as â€Å"having a clear set of values which actively informs your social work practice, particularly concerning promoting the intrinsic ‘worth or ‘value of another human being†. These are values that need to be inherent within any professional and indeed hopefully within each worker on a professional and a private basis. My own understanding of professional social work values has changed and evolved over time through my own past experiences. I feel that, fundamentally, respect for other people is the most important value as ultimately you should treat people the way that you would wish to be treated yourself â€Å"There is a long tradition in social work that emphasises the importance of ‘respect for people'(Study Unit 1, Part A, P.76). Bisteck, 1961 (as cited in K111 study unit 1 p.76) listed â€Å"seven principles of casework which included acceptance, self-determination, confidentiality, individualisation and a non-judgemental attitude. These are grouped together under the umbrella of ‘respect for persons†. I feel that I have learned to build on my respect for others through past contact with service users, especially in residential care where the majority of children and young people had little or no self-respect. Valuing something means that we know its worth. â€Å"This is essential in social work precisely because many service users are seen as ‘undeserving by society, or as worthless. Indeed, some service users have this view of themselves†(Aids to Practice Card, Valuing). Treating them as individuals, each with their own identity, and not as part of a homogenous group, helped me to understand how important self-identity, self-awareness and self-worth is. Ian Parr PI M5564134 K111 TMA02 Page 4 I have been able to reflect on this and bring it into my practice. Although I did not necessarily agree with or approve of the values and behaviours of the families of some of the young people it was imperative that I was guided by the ‘values of social work (CCETSW 1996 p.18, Aids to Practice Card, The Values of Social Work) and that I communicated a non-judgmental attitude toward them. Acceptance of others and a belief in the worth and dignity of every human being are values that are conveyed through non-judgmental behaviour. To be able to respect another persons privacy and safeguard confidentiality affirms that persons worth and dignity. I presently work with children from areas that are classed as â€Å"disadvantaged†; these areas have a high transient population from all over the country, including the travelling community. This makes for a wide range of cultures, religions, social status, ethnic minorities and to treat people as individuals and â€Å"respect and value uniqueness and diversity†(Aids to Practice Card, The Values of Social Work) is essential when practising in such diverse social settings. The travellers who I have worked with have views which are very different to my own. They believe that girls do not need to be educated at all and that boys only need formal education until the age of ten. Because this goes against my personal values I sometimes find it difficult to promote peoples right to choice in such situations but I do recognise the need to â€Å"work with individuals and families from backgrounds and cultures of which I may have little direct experience in a way which is sensitive to this diversity† (Study Unit 1, Part A p.19). I try to recognise that changes must come from within the service user and that we cannot impose our standards and values on them. However, I am always conscious of the need to be aware of any child protection issues and the need to â€Å"assist people to increase control of and i mprove the quality of their lives, while recognising that control of behaviour will be required at times in order to protect children and adults from harm†(Study Unit 1, Part A, P.20) I am constantly learning about myself and other people and re-examining my own attitudes and prejudices. The K111 Aids to Practice card Valuing, informs us that â€Å"the assumption is that the values which inform training will come to influence practice† and perhaps more importantly, â€Å"having a set of principles to apply to the practice of ‘valuing the existence and contribution of another human being, of respecting them and upholding their rights and responsibilities, is seen as essential to accountable social work†. The values that are central to social care should affect all aspects of my working practice. My current understanding is that the profession of social work centres on the improvement of quality of life for people and the enhancement of human potential for full, productive participation in society. If we let our own personal values be guided by the â€Å"values of social work†(Aids to Practice Cards, The Values of Social Work) then we woul d allow everyone that we come into contact with to try and develop their full potential whilst also giving them the choice of and responsibility over their own actions. Ian Parr PI M5564134 K111 TMA02 Page 5 References: Adams. R, Dominelli. L, Payne.M, 2nd Edition Social Work: Themes, Issues and Critical Debates, Palgrave K111 Social Work Practice Learning, Stage 1, 2002, Aid to Practice Cards, The Open University, Milton Keynes K111 Social Work Practice Learning, Stage 1, 2002, The Open University, Milton Keynes. K111 Social Work Practice Learning, Stage 1, 2002, Tape 1, Bands E-I Pearsall. J, The Concise Oxford English Dictionary (2002), 10th Edition, University Press /////////////////////////////////////////////////////////////////////////////////////////////////// Day 2: Users expectations of social workers The main points that I felt were reiterated during the sessions led by the service users were; an expectation that the partnership with their social worker would possess the positive qualities of any good relationship. The focus was on an open and equal attitude, mutual trust and respect. Empowerment was crucial to the service user as it addresses their feelings of impotence within society; this can be achieved by being informative e.g. sign posting to other agencies for support and empowerment and assisting with direct payments so that service users can make their own decisions regarding their care. I learned that it was the positive qualities of any good relationship that were most appreciated such as a personal and friendly approach; practical offers of practical help i.e. useful phone numbers and keeping to appointment times and agreed timescales and these made the difference between a good working partnership and a poor one. One service user felt that, because she presented as v ery articulate and independent, she had not been offered assistance with filling in forms for direct payments, which highlighted to me that a positive assumption can lead to needs not being met. (193) Day 3: Carers expectations of social workers One of the key things that I learned from the meeting with carers and my own experience within my family was the emotional rollercoaster of the 24hour commitment involved. One of the case studies we looked at during the module highlighted how the focus of support is mainly directed at the service user and the needs of the carer are often overlooked. One point that stood out from one of the lectures was how personality has some influence on what care is appropriate for that person. The example given was a service user whose mental health problems sometimes conflicted with the delivery of care for his physical health problems adding extra stress for the partner and carer. As a family carer myself I identified with how good sign posting from the social worker can assist with the frustrating process of trying to gather knowledge of how and where help can be accessed. I also identified with other carers experiences of the need for the professionals involved with our family members care to respect our family members individuals needs e.g. her religion and her food preferences to maintain dignity. Maintaining good interprofessional relationships was highlighted, to maintain cohesion and continuity of care and to be prepared to advocate on behalf of the carer and service user. (217) Day 4: Cultural competence Cultural, ethnic, linguistic, and economic differences impact on how individuals and groups access and use health, education, and social services. They can also present barriers to working in partnership in health care interventions particularly when practitioners stereotype, misinterpret, make faulty assumptions, or mishandle with insensitivity their encounters with individuals and groups viewed as different in terms of their backgrounds and experiences. Adopting an anti-oppressive approach by admitting and reflecting on personal biases, stereotypes, and prejudices is the starting point of developing cultural competence, the next stage is to be sensitive to cultural norms, attitudes, and beliefs; in fact valuing the diversity of cultural difference. Other important ways in which you may become more culturally competent and avoid potential pitfalls would be in learning verbal and nonverbal cues of other cultures, becoming more comfortable in cross-cultural situations by assessing wha t works and what does not. By assessing how the beliefs and behaviours of the cultural group affect the service user, their interaction with services offered, learning to negotiate between the persons beliefs and practices and the culture of your profession, cultural competence can be achieved. I am valuing the opportunities this course is affording me in developing my cultural awareness by learning from and with people from a variety of different cultural and social backgrounds. (214) Day 5: Social workers use of power and authority My concerns about using professional authority are about finding myself in situations that require careful judgement due to the consequences for both service user and myself because of my own actions or non-actions. I can ensure that I acquire up-to-date knowledge of the values and principles of the British Association of Social Workers Code of Ethics for Social Work and work by them at all times. Other sources of help in verifying that I was not using the powers and authority invested in me appropriately would be talking to line managers, referring to the General Social Care Council codes of practice and referring to the National Occupational Standards for Social Work. Other ways of seeking assistance would be to discuss dilemmas and reflect upon similar case studies weighing up the consequences of certain courses of action. Seeking help from other professionals and agencies may give a fresh perspective, however, it is a case of balancing personal and professional judgement in the c ontext of codes and guidelines of the profession and treading the thin line between safe holding and violation. (178) PART 2 The personal impact of the learning that took place on the topic of cultural competence was that it gave me greater understanding of how everybody differed in their own individual perceptions of their culture, background and religion. This realisation has increased my self-awareness of my own cultural identity and how that has shaped my own values and opinions. I am aware that in society we often group people according to their cultural background, based on appearance or religion, when what real